UTM tracking links can be edited by hand as outlined above.įor simplicity, advertisers can use this free tracking URL builder offered by AudioGO. UTM parameters are following the GET URL structure, where a string containing a set of key-value pairs are appended to a base URL, for example: UTM (Urchin Tracking Module) codes, also known as tracking tags or UTM parameters, are used to track website traffic from its source.
utm_content – used to identify which ad was clicked (ex: companion-banner).utm_term – generally used to identify search terms this is an optional parameter that can be otherwise used to further segment the audience.utm_campaign – used to identify the campaign or promotion used by the advertiser (ex: spring-sale).utm_medium – used to identify the environment the ad was delivered to (ex: digital-radio).utm_source – used to identify the originator of your traffic (ex: audiogo).There is a list of five available UTM parameters that should be more than sufficient for attributing campaign traffic: These parameters are generally accepted out-of-the-box by tracking tools such as Google Analytics. UTM parameters, as defined by Wikipedia, are a set of URL parameters used to measure the performance and effectiveness of online marketing campaigns. With display advertising, just as well as with companion banners in audio advertising, traffic is usually acquired through link clicks, meaning that the source of that traffic can be easily monitored with a proper tracking schematic in place. Digital marketing comes with the perks of tracking performance, ROI analytics and attributing success which is a true added benefit when compared with traditional advertising.
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